Malaysia's digital economy is on a breakout run. With 98% internet penetration, 30.7 million social media user identities, and a digital economy projected at US$39 billion GMV in 2025, the fastest growth rate in Southeast Asia, Malaysia is no longer an emerging digital market. It is the market. This page compiles 72 verified statistics from DataReportal, the e-Conomy SEA report (Google/Temasek/Bain), DOSM, MDEC, and more. Every stat is sourced and dated.
Running ads in Malaysia? We publish our own client numbers each week on the Live Results Board, and every engagement starts with a free ad account audit.
Key Malaysia Digital Marketing Statistics (2026)
The headline numbers across all categories — the stats most frequently cited by journalists, analysts, and marketing teams.
- Malaysia's digital economy GMV was projected to reach US$39 billion (RM161 billion) in 2025, up 19% year on year and the fastest growth rate in Southeast Asia. (Source: Google, Temasek, Bain & Company — e-Conomy SEA 2025, 2025)
- Malaysia's internet penetration reached 98% (35.4 million users) by October 2025 — among the highest rates in Southeast Asia and globally. (Source: DataReportal — Digital 2026: Malaysia, 2025)
- Malaysia had 30.7 million active social media user identities in October 2025 (85.0% of the population), up 5.6 million (+22.2%) in a year. DataReportal advises caution when comparing this with earlier editions. (Source: DataReportal — Digital 2026: Malaysia, 2025)
- Digital advertising accounted for about 77% of total Malaysian advertising spend in 2024. (Source: MAGNA, reported by Bernama, 2026)
- TikTok reports an ad reach of 30.7 million in Malaysia, equal to 86.8% of internet users. DataReportal notes this exceeds the adult population, so it is ad reach, not a count of unique users. (Source: DataReportal — Digital 2026: Malaysia, 2025)
- Malaysia's e-commerce GMV was projected at US$20 billion in 2025 (+21% YoY); platform e-commerce grew 47.6% — among the highest growth rates in Southeast Asia. (Source: e-Conomy SEA 2025 / Momentum Works, 2025)
- 74% of Malaysian digital consumers use AI tools daily; 68% have had conversations with AI chatbots; 92% are willing to share data access with AI systems. (Source: Google, Temasek, Bain — e-Conomy SEA 2025, 2025)
- 58% of Malaysian consumers have bought a product endorsed by an influencer; 79% of social media users follow at least one influencer. (Source: INSG.co — Influencer Marketing Statistics in Malaysia, 2025)
Market Size & Digital Ad Spend
How large Malaysia's digital economy and advertising market are today, and what's driving the growth.
Digital took about 77% of all Malaysian ad spend in 2024, led by social media (41%) and search (24%). MAGNA forecasts digital's share will reach 85% by 2029.
(Source: MAGNA, reported by Bernama, 2026)
- Malaysia's digital economy GMV was estimated at US$31 billion in 2024 (+16% YoY) and projected at US$39 billion in 2025 (+19% YoY), making Malaysia the fastest-growing digital economy in Southeast Asia. (Source: Google, Temasek, Bain — e-Conomy SEA 2024 & 2025, 2024–2025)
- Malaysia's digital adex reached RM343 million in Q1 2025 (+6.4% YoY) and RM661 million in Q2 2025 (+22% YoY), based on data from 21 media agencies covering approximately 60% of total digital ad spend. (Source: Media Specialists Association / MAA / MDA, 2025)
- Social media took 41% of total Malaysian adex in 2024 and search engines 24%, the two largest channels. MAGNA forecast total adex to grow 6.4% in 2025. (Source: MAGNA, reported by Bernama, 2026)
- Malaysia's ICT sector contributed RM451.3 billion (23.4% of GDP) in 2024, growing 5.1% year-on-year; ICT GVA alone accounted for 13.9% of GDP. (Source: Department of Statistics Malaysia (DOSM), 2024)
- Malaysia approved RM87.4 billion in digital investments in 2025, expected to create more than 31,000 jobs. (Source: Malaysia Digital Economy Corporation (MDEC), reported by Bernama, 2026)
- MDEC had targeted a 25.5% digital economy share of GDP by end-2025, up from 23.4% in 2024. (Source: Malaysia Digital Economy Corporation (MDEC), 2025)
Malaysia Digital Ad Spend — H1 2024 vs H1 2025 (RM million)
Source: MSA / MAA / MDA, 2025. Based on 21 agencies covering ~60% of total market. Q1 2024 and Q2 2024 are back-calculated from reported YoY growth rates (+6.4% and +22% respectively).
| Year | Digital Economy GMV (USD) | YoY Growth | Status |
|---|---|---|---|
| 2024 | US$31B | +16% | Estimate (e-Conomy SEA 2024) |
| 2025 | US$39B | +19% ★ Fastest in SEA | Projection (e-Conomy SEA 2025) |
| 2030 | US$45B to US$70B | n/a | Projection (e-Conomy SEA 2023) |
(Sources: Google, Temasek, Bain: e-Conomy SEA 2023, 2024 and 2025)
Paid Advertising Benchmarks
Ad spend allocation, platform cost benchmarks, and format trends for Malaysian paid media.
Social media's share of Malaysia's digital adex surged to nearly 50% in Q2 2025 — up from 44% in Q2 2024. Programmatic advertising is forecast to represent 73% of all digital ad spend by 2028.
— MSA / MAA / MDA / Digital in Asia, 2025
- Social media's share of Malaysia's digital adex grew from 41% to 44% in Q1 2025, and from 44% to nearly 50% in Q2 2025 year-on-year. (Source: MSA / MAA / MDA — reported by Marketing Interactive, 2025)
- Video advertising accounted for 22–24% of Malaysia's digital ad spend in H1 2025; display accounted for 12–15%; Tech & Electronics was the largest sector at 20% of digital adex. (Source: MSA / MAA / MDA — reported by BusinessToday, 2025)
- Travel & Tours surged from 1% of Malaysia's digital adex in Q1 2024 to 9% in Q1 2025 — the fastest-growing advertising category in the country. (Source: MSA / MAA / MDA — reported by Marketing Interactive, 2025)
- Meta Ads (Facebook/Instagram) CPM for Malaysia is projected at about US$4.80 and CPC at about US$0.55 in 2026, a projection by Adamigo based on industry benchmarks and late 2025 data. (Source: Adamigo, Meta Ads CPM/CPC Benchmarks by Country 2026, a 2026 projection)
- Programmatic advertising is projected to account for 73% of Malaysia's digital ad spending by 2028, driven by AI-powered targeting and automation. (Source: Digital in Asia — Malaysia Digital Market Overview, 2025)
- Meta lead-generation campaigns for a Malaysian home energy services business delivered lead conversations at RM13.14 each in the 30 days to 5 October 2026, with the best campaign at RM11.55 per lead and a 3.3% CTR. (Source: ADV Digital Marketing managed accounts, Live Results Board, October 2026)
- A home energy services client's Meta awareness campaign ran at RM1.30 CPM (cost per 1,000 impressions) in the 30 days to 5 October 2026, optimised for reach rather than conversions. That is far below Adamigo's 2026 projection of US$4.80 for Malaysian Meta CPMs. (Source: ADV Digital Marketing managed accounts, Live Results Board, October 2026)
- A Malaysian healthcare group's Google Ads cost RM91.47 per conversion over the 30 days to 5 October 2026 (on a five-figure monthly spend), after four rises in a row from RM55.11. A newer service-line campaign converted at RM64, against RM105 for the main Search campaign. (Source: ADV Digital Marketing managed accounts, Live Results Board, October 2026)
- Meta lead costs for a Malaysian aesthetics clinic ranged from a best of RM14.04 to RM41.41 per lead conversation in its last reported period in 2026 — a ~3× spread between best and latest periods in the same account, which is why single-month agency case-study figures should be read with caution. (Source: ADV Digital Marketing managed accounts — Live Results Board, September 2026)
E-commerce & Mobile Commerce
Platform GMV, consumer shopping habits, and the mobile-first e-commerce reality in Malaysia.
Malaysia's e-commerce GMV reached US$20 billion in 2025 (+21% YoY). Platform e-commerce grew 47.6% — one of the highest growth rates in all of Southeast Asia. Smartphones account for 72.67% of all e-commerce transactions.
— e-Conomy SEA 2025 / Momentum Works / Mordor Intelligence
- Malaysia's total e-commerce income (including B2B, B2C, and B2G) reached RM1.29 trillion in 2024, up 8.8% from RM1.18 trillion in 2023; B2C alone grew 11.3% to RM374.7 billion. (Source: Department of Statistics Malaysia (DOSM) — Usage of ICT and E-commerce, 2024)
- Malaysia's retail e-commerce market was valued at US$10.62 billion in 2025; smartphones account for 72.67% of all e-commerce transactions; digital wallets represent 34.92% of transaction value. (Source: Mordor Intelligence — Malaysia E-commerce Market Report, 2025)
- Shopee is the preferred platform for 65% of Malaysian online shoppers; TikTok Shop is preferred by 26%; Lazada by 11%. (Source: Vase.ai, Consumer Shopping Habits in Malaysia, survey of 417 consumers, September 2025)
- 88% of Malaysian online shoppers buy via marketplaces; 71% buy via social platforms; only 26% buy directly from brand websites. (Source: Vase.ai, Consumer Shopping Habits in Malaysia, survey of 417 consumers, September 2025)
- E-commerce shoppers in Malaysia increased by 16% in 2025, with nearly two-thirds of Malaysians now purchasing online. (Source: Ipsos Malaysia — E-commerce Landscape in Malaysia, 2025)
- Live-stream commerce generates up to 22% of some e-commerce platform GMV in Malaysia, reflecting the rise of video commerce; in SEA overall, content/live-stream commerce reached US$49.7 billion (32% of platform GMV) in 2025. (Source: Digital in Asia / Momentum Works, 2025)
- Fashion/apparel leads Malaysian e-commerce product categories with 26.67% revenue share; B2C accounts for 80.89% of the market. (Source: Mordor Intelligence — Malaysia E-commerce Market Report, 2025)
- 725,285 Malaysian MSMEs had adopted e-commerce platforms by 2025 under the MyDIGITAL blueprint. (Source: MDEC / MyDIGITAL — Digital in Asia, 2025)
SME Digital Adoption
How Malaysian small and medium businesses are adopting digital tools — and where the gaps remain.
97.2% of Malaysian businesses used computers and 95.3% used the internet in 2024. Yet in March 2025 the Digital Minister said more than 60% of businesses, over 650,000 MSMEs, were still at a basic level of digitalisation. Near-universal connectivity has not yet translated into advanced digital capability.
(Sources: DOSM, 2024; Ministry of Digital, reported by The Sun, 2025)
- 97.2% of Malaysian businesses used computers and 95.3% used the internet in 2024 (up from 96.6% and 94% in 2023); web presence grew to 74.4% of all businesses. (Source: DOSM — Usage of ICT and E-commerce, 2024)
- In an SME Corp Malaysia and Huawei survey of 2,033 SMEs (fieldwork May to June 2018), 44% used cloud computing, mostly for storage only, and 54% used some form of data analytics, mostly spreadsheets. (Source: SME Corp Malaysia and Huawei, Accelerating Malaysian Digital SMEs white paper, 2018)
- Malaysian MSMEs contributed RM689.8 billion, or 39.7% of GDP, in 2025, growing 5.7%. They employed 48.7% of Malaysia's workforce. (Source: Department of Statistics Malaysia (DOSM), MSMEs Performance 2025, July 2026)
- Malaysia's digital transformation market was valued at US$10.68 billion in 2025; SMEs are the fastest-growing segment, expanding at 19.56% CAGR. (Source: Mordor Intelligence — Malaysia Digital Transformation Market, 2025)
- Malaysia's Budget 2025, tabled in October 2024, allocated RM50 million to a Digital Matching Grant via Bank Simpanan Nasional (BSN) to accelerate MSME digital transformation. (Source: Malaysia Ministry of Finance, Budget 2025, 2024)
- MDEC launched a RM1.5 billion Business Digitalisation Initiative in March 2025, when more than 60% of Malaysian businesses, over 650,000 MSMEs, were still at a basic level of digitalisation. (Source: Ministry of Digital and MDEC, reported by The Sun, 2025)
Malaysian Consumer Digital Behavior
How Malaysian consumers research, discover, and buy — and what influences their decisions.
35% of Malaysian consumers purchase a product after seeing it on social media. 58% have bought something endorsed by an influencer, and 79% of social media users follow at least one influencer.
(Sources: Vase.ai survey of 417 consumers, September 2025; INSG.co, 2025)
- Malaysians spend an average of 8 hours per day on the internet in 2025, placing them among the heaviest internet users in Southeast Asia. (Source: Ipsos Digital — reported by New Straits Times, 2025)
- 35% of Malaysian consumers purchase a product after seeing it on social media; 49% prioritize discounts when shopping online; 42% compare prices before purchasing. (Source: Vase.ai, Consumer Shopping Habits in Malaysia, survey of 417 consumers, September 2025)
- 40% of Malaysian consumers practice omnichannel shopping (equal online/offline balance); 39% are primarily online-focused; only 4% shop exclusively in physical stores. (Source: Vase.ai, Consumer Shopping Habits in Malaysia, survey of 417 consumers, September 2025)
- 71% of Malaysian consumers prefer to shop for fashion online; 84% prefer to buy groceries from physical stores; 60% prefer health & beauty products online. (Source: Vase.ai, Consumer Shopping Habits in Malaysia, survey of 417 consumers, September 2025)
- 58% of Malaysian consumers have purchased a product endorsed by an influencer; 79% of social media users follow at least one influencer. (Source: INSG.co — Influencer Marketing Statistics in Malaysia, 2025)
- 75% of Malaysian consumers turn to influencer tutorial videos to solve problems or learn about products; 34% factor influencer recommendations into their purchase decisions. (Source: INSG.co — Influencer Marketing Statistics in Malaysia, 2025)
- Micro-influencers make up 52% of all influencers in Malaysia; nano creators lead on engagement at an average 4.79% engagement rate. (Source: INSG.co — Influencer Marketing Statistics in Malaysia, 2025)
- DuitNow QR transactions reached approximately 3 billion, double the prior year; e-payment transactions totalled 18.4 billion (+25%), averaging 538 per person annually. (Source: Bank Negara Malaysia / Digital in Asia, 2025)
AI & Marketing Technology Adoption
How AI is reshaping marketing infrastructure, consumer behaviour, and business investment in Malaysia.
Malaysia attracted US$759 million in private AI investment — representing 32% of all Southeast Asian AI funding — between H2 2024 and H1 2025, making it the dominant AI investment destination in the region. Data centre capacity expanded 5.75× in a single year.
— e-Conomy SEA 2025 / Artificial Intelligence News
- 74% of Malaysian digital consumers use AI tools and features daily; 68% have had conversations with AI chatbots; 92% are willing to share data access with AI systems. (Source: Google, Temasek, Bain — e-Conomy SEA 2025, 2025)
- Revenue for apps with marketed AI features grew 103% in H1 2025 vs H1 2024 in Malaysia — double the growth rate seen in most other Southeast Asian markets. (Source: Google, Temasek, Bain — e-Conomy SEA 2025, 2025)
- Major hyperscaler AI and cloud commitments to Malaysia: Microsoft US$2.2B, Google US$2B, NVIDIA-YTL US$2.36B, Oracle US$6.5B — over US$15 billion collectively. (Source: MDEC / Digital in Asia, 2024)
- Malaysia's data centre capacity expanded from 120 megawatts in 2024 to 690 megawatts in H1 2025 — a 5.75× increase in one year — representing 50% of all planned Southeast Asian data centre capacity. (Source: Google, Temasek, Bain — e-Conomy SEA 2025 / Artificial Intelligence News, 2025)
- Approximately 73% of Malaysian businesses currently using AI remain at basic automation levels, despite the country's significant infrastructure investment. (Source: Digital in Asia — Malaysia Digital Market Overview, 2025)
- Malaysia's 5G network covered about 82.4% of populated areas by December 2024. 5G subscriptions grew from 4.6 million in November 2023 to 28.7 million in November 2025. (Sources: GlobalData, reported by RCR Wireless, 2025; MCMC, reported by Malay Mail, 16 December 2025)
Malaysia vs Southeast Asia
How Malaysia stacks up against its neighbours across key digital adoption and engagement metrics.
Malaysia grew its digital economy 19% in 2025 — faster than Indonesia, Thailand, Vietnam, Philippines, and Singapore — a result analysts described as a "dramatic reversal of regional dynamics."
— e-Conomy SEA 2025, Google/Temasek/Bain
- Malaysia's internet penetration was 98.0% in late 2025, level with Singapore (98.4%) and just behind Brunei (99.0%). Thailand was at 94.7%, Vietnam 84.2%, the Philippines 83.8% and Indonesia 80.5%. (Source: DataReportal, Digital 2026 country reports, October 2025 data)
- Social media user identities equalled 85.0% of Malaysia's population in October 2025, second among the six countries compared here. Singapore led at 90.6%, followed by the Philippines (81.9%), Thailand (79.1%), Vietnam (77.6%) and Indonesia (62.9%). (Source: DataReportal, Digital 2026 country reports, October 2025 data)
- Malaysians use an average of 8.12 social platforms each month, second in SEA after the Philippines (8.36), ahead of Indonesia (7.93) and Singapore (7.24); all SEA nations exceed the Digital 2025 global average of 6.83. (Source: DataReportal — Digital 2025 Global Overview, 2025)
- Malaysians spend 8 hours 13 minutes online daily — second in SEA to the Philippines (8 hours 52 minutes) and well above Singapore (6 hours 33 minutes). (Source: DataReportal — Digital 2025 Global Overview, 2025)
- Malaysia's platform e-commerce grew 47.6% YoY in 2025; SEA overall grew 22.8%; Malaysia's growth rate was among the highest in the region alongside Thailand (51.8%). (Source: Momentum Works — SEA Platform E-Commerce 2025 Report, 2025)
- Malaysia's median mobile internet speed reached 143.56 Mbps in August 2025 (+34.2% YoY); fixed broadband reached 154.03 Mbps (+17.6% YoY). (Source: DataReportal — Digital 2026: Malaysia, citing Ookla Speedtest, 2025)
- Malaysia attracted 32% of Southeast Asia's total private AI funding — the highest national share in the region — between H2 2024 and H1 2025. (Source: e-Conomy SEA 2025 / Artificial Intelligence News, 2025)
| Country | Internet Penetration | Social Media User Identities (% pop.) |
|---|---|---|
| Singapore | 98.4% | 90.6% |
| Malaysia | 98.0% | 85.0% |
| Thailand | 94.7% | 79.1% |
| Vietnam | 84.2% | 77.6% |
| Philippines | 83.8% | 81.9% |
| Indonesia | 80.5% | 62.9% |
(Source: DataReportal, Digital 2026 country reports, all rows October 2025 data. Brunei, not shown, had 99.0% internet penetration.)
Future Projections: 2026–2031
Where analyst consensus and government targets see Malaysia's digital economy heading over the next five years.
Digital transformation could unlock up to RM257.2 billion (US$61.3 billion) in annual economic value in Malaysia by 2030, according to a 2021 AlphaBeta study.
(Source: AlphaBeta, reported by The Vibes, October 2021)
- Malaysia's digital economy GMV is projected to reach US$45 billion to US$70 billion by 2030, up from a projected US$39 billion in 2025. (Source: Google, Temasek, Bain, e-Conomy SEA 2023 and 2025)
- Malaysia's digital transformation market is projected to grow from US$10.68 billion (2025) to US$29.74 billion by 2031 at a CAGR of 18.62%; the SME segment is the fastest-growing at 19.56% CAGR. (Source: Mordor Intelligence — Malaysia Digital Transformation Market, 2025)
- Malaysia's retail e-commerce is projected to grow from US$10.62 billion (2025) to US$23.11 billion by 2031 at a CAGR of 13.67%; B2B e-commerce will be the fastest-growing segment at 15.63% CAGR. (Source: Mordor Intelligence — Malaysia E-Commerce Market Report, 2025)
- Digital media's share of total Malaysian adex is forecast to rise to 85% by 2029, from about 77% in 2024. (Source: MAGNA, reported by Bernama, 2026)
- Malaysia's influencer marketing market is projected to grow from US$82.42 million (2026) to US$119.29 million by 2030 at an annual growth rate of 9.14%. (Source: INSG.co — Influencer Marketing Statistics in Malaysia, 2025)
- Programmatic advertising is forecast to account for 73% of Malaysia's total digital ad spend by 2028, up from under 50% today. (Source: Digital in Asia — Malaysia Digital Market Overview, 2025)
- 5G is projected to represent 84% of all mobile subscriptions in Malaysia by 2029. MCMC counted 28.7 million 5G subscriptions in November 2025. (Sources: GlobalData, reported by RCR Wireless, 2025; MCMC, reported by Malay Mail, 2025)
- Malaysia's data centre infrastructure market is projected to grow from US$5.48 billion (2025) to US$16.02 billion by 2031 at a 19.55% CAGR; Johor is projected to hold 60% of national capacity by 2030. (Source: Digital in Asia / Mordor Intelligence, 2025)
Frequently Asked Questions
How big is Malaysia's digital marketing market in 2026?
The latest published figures cover 2024 and 2025. Digital advertising took about 77% of all Malaysian ad spend in 2024, and MAGNA forecasts that share will reach 85% by 2029. The e-Conomy SEA 2025 report (Google, Temasek, Bain) projected Malaysia's digital economy GMV at US$39 billion for 2025, up 19% year on year and the fastest growth in Southeast Asia.
Which social media platforms are most popular in Malaysia?
As of late 2025, measured by platform-reported ad reach: TikTok reports 30.7 million (86.8% of internet users), followed by YouTube at 23.6 million (66.7%), Facebook at 23.0 million (65.0%), Instagram at 16.1 million (45.5%), and LinkedIn at 10.0 million registered members (28.3%). DataReportal notes TikTok's figure exceeds the adult population, so read it as ad reach, not unique users. Source: DataReportal Digital 2026: Malaysia.
How many Malaysians use the internet?
Malaysia had approximately 35.4 million internet users as of October 2025, representing 98% of the total population (DataReportal Digital 2026). In the Digital 2025 edition, Malaysians spent an average of 8 hours 13 minutes online daily, one of the highest figures in Southeast Asia. Sources: DataReportal Digital 2025 and Digital 2026: Malaysia.
What is the e-commerce market size in Malaysia?
Malaysia's e-commerce sector GMV was projected to reach US$20 billion in 2025 (+21% YoY, e-Conomy SEA 2025), with the retail e-commerce segment valued at US$10.62 billion. The DOSM's broader measure of e-commerce income reached RM1.29 trillion in 2024. 72.67% of e-commerce transactions are completed via smartphone. Sources: e-Conomy SEA 2025, Mordor Intelligence, DOSM.
How widely are Malaysian businesses adopting AI in marketing?
74% of Malaysian digital consumers use AI tools daily, and apps with marketed AI features saw 103% revenue growth in H1 2025 vs H1 2024. However, 73% of Malaysian businesses currently using AI remain at basic automation levels. Malaysia attracted 32% of Southeast Asia's private AI funding (US$759 million) between H2 2024 and H1 2025. Sources: e-Conomy SEA 2025, Digital in Asia.
How does Malaysia compare to other Southeast Asian countries digitally?
Malaysia's internet penetration is 98%, level with Singapore (98.4%) and just behind Brunei (99.0%), the highest in Southeast Asia (DataReportal Digital 2026). Malaysians use an average of 8.12 social platforms each month, second in SEA behind the Philippines at 8.36, and spend 8 hours 13 minutes online daily, also second only to the Philippines (DataReportal Digital 2025). Malaysia's digital economy grew 19% in 2025, the fastest in SEA (e-Conomy SEA 2025).
Sources
Every statistic on this page is sourced from one of the following organisations or publications. Inline source attributions appear with each statistic above.
- DataReportal — Digital 2025: Malaysia
- DataReportal — Digital 2026: Malaysia
- Google, Temasek, Bain & Company — e-Conomy SEA 2025
- Google, Temasek, Bain & Company — e-Conomy SEA 2024
- Google, Temasek, Bain & Company, e-Conomy SEA 2023
- DataReportal, Digital 2026 country reports (Singapore, Philippines, Thailand, Indonesia, Vietnam, Brunei)
- MAGNA (reported by Bernama)
- Department of Statistics Malaysia (DOSM)
- Malaysia Digital Economy Corporation (MDEC)
- Media Specialists Association (MSA) / MAA / MDA
- Mordor Intelligence — Malaysia E-Commerce & Digital Transformation
- Momentum Works — SEA Platform E-Commerce 2025 Report
- Ipsos Malaysia — E-commerce Landscape in Malaysia 2025
- Vase.ai — Consumer Shopping Habits in Malaysia 2025
- INSG.co — Influencer Marketing Statistics in Malaysia 2026
- SME Corp Malaysia and Huawei, SME digitalisation white paper (2018)
- Ministry of Digital (reported by The Sun)
- Bank Negara Malaysia
- Adamigo — Meta Ads CPM/CPC Benchmarks by Country 2026
- Digital in Asia — Malaysia Digital Market Overview 2026
- MCMC (reported by Malay Mail)
- GlobalData (reported by RCR Wireless)
- AlphaBeta (2021 study, reported by The Vibes)
- ADV Digital Marketing, Live Results Board (managed accounts)
- Malaysia Ministry of Finance — Budget 2025
- Artificial Intelligence News
Social Media & Platform Usage
Platform reach, time spent, and growth trends across Malaysia's social media landscape.
Social Media Platform Ad Reach in Malaysia, Late 2025 (millions)
Source: DataReportal, Digital 2026: Malaysia (late 2025). Figures are platform-reported ad reach, not unique users; LinkedIn shows registered members. TikTok's figure exceeds the adult population.
(Source: DataReportal, Digital 2026: Malaysia, 2025. Ad reach is platform-reported and is not a count of unique users. TikTok's figure exceeds the adult population.)