Transparency
Real performance numbers from real client accounts — anonymised by industry, pulled from ad-platform exports, updated weekly. When a week is bad, the number still goes up. That's the point.
"Every agency
says they get
results. We
publish ours
weekly."
The board
Last updated: 16 October 2026 · Updated weekly (MYT). Each row is one client engagement, anonymised by industry. Active accounts show their most recent reported period; completed campaigns show final figures.
| Vertical | Channels | Headline metric | Context | Status |
|---|---|---|---|---|
| Insurance & Fintech | Google Search + PMAX | CPL RM2.41 | Final: down 45% over the 12-month engagement (from RM4.40) while scaling spend RM5,000 → RM20,000/mo; 6,586 leads in the peak month | Completed |
| B2B Services | Meta lead gen | CPL RM21.53 | 31 lead conversations on RM667 spend in the 30 days to 14 Sep — up from RM15.30 last period as volume halved on lower spend; still 42% below the RM37.40 pre-takeover baseline. Last reported 14 Sep. | Active |
| Beauty & Wellness | Meta | CPL RM41.41 | Engagement ended September 2026. Last reported period: 35 lead conversations on RM1,449 spend, ~3× the RM14.04 best. Left on the board because the misses stay up too. | Ended |
| Healthcare & Medical | Google Search | CPA RM89.55 | Five-figure monthly spend. The last 30 days brought the first dip after four rises in a row (RM55.11 → RM61.45 → RM69.46 → RM76.78 → RM91.47 → RM89.55). The service line campaign converts at RM64, the main Search campaign at RM101, down from RM105. A RM85 target CPA has been on the main campaign since 2 Oct, so it now covers 14 of the 30 days. | Active |
| Home Energy Services | Meta lead gen + awareness | CPL RM13.06 | Last 30 days, flat on RM13.14; best campaign RM10.41/lead at 3.4% CTR; awareness at RM1.36 CPM | Active |
| Fashion & Retail | Meta + Google + TikTok | ROAS 17.3× | RM321,517 revenue on RM18,588 spend across a 51-day seasonal campaign; Google alone hit 26× | Completed |
| Food & Beverage (2 brands) | Meta awareness | CPM RM1.41 | 317K people reached on a combined RM1,000 budget; RM0.016 per video view | Completed |
Methodology: figures come directly from Meta Ads Manager and Google Ads reporting exports — not self-reported estimates. Rows are anonymised by industry vertical because Malaysia is a small market and precise details can identify a business. Completed campaigns keep their final figures on the board.
Why we publish this
Agency marketing runs on adjectives — "ROI-driven", "performance-focused", "data-led". None of it is checkable. So we made ours checkable: this board carries the actual numbers from actual client accounts, refreshed weekly, including the periods where performance dipped.
The board is also how we work internally. The same automated reporting stack that assembles our weekly client reports — data pull, AI-drafted narrative, human review — keeps this page current. If you hire us, this is the reporting discipline your account gets.
Want the full story behind any row — strategy, creative, budget decisions? See our pricing & results page, or ask us directly.
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