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Pricing Guide

Meta Ads Pricing
Malaysia, 2026

What Facebook and Instagram advertising actually costs in Malaysia — ad spend, management fees, and the real RM results clients have seen at each budget tier.

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"The question
isn't how much
you spend. It's
what you spend
it on."

Budget tiers

What you actually pay.
No guesswork.

Ad spend goes directly to Meta. Management fees are separate and cover strategy, creative direction, and reporting. Here's how the two break down at each tier.

Tier Ad spend / month Management fee Typical fit
Starter RM500 – 1,800 From RM800 (up to RM1,500) Local F&B, single-location businesses, brand awareness tests
Growth RM1,800 – 5,000 RM1,500 – 2,500 B2B lead gen, beauty & wellness, e-commerce with proven traction
Scale RM5,000 – 20,000 RM2,500 – 4,000 Fintech, insurance, multi-channel campaigns across Meta, Google & TikTok

Management fees start from RM800 a month, depending on objective and account size. Above RM20,000 a month in ad spend, the fee is about 15% of ad spend. Profit sharing is available for selected clients.

Tiers and what each has produced

Three rising columns: Starter RM500 to 1,800 a month, part of it below the RM1,500 floor where results come too slowly to judge, produced a 36 percent cost-per-lead cut over three months for a beauty clinic. Growth RM1,800 to 5,000 produced a 56 percent cost-per-lead cut in 30 days for a B2B account and a 17.3 times ROAS for a fashion retailer. Scale covers RM5,000 to 20,000 a month. RM1,500 floor below this, results come too slowly to judge Starter RM500–1,800 / month Growth RM1,800–5,000 / month Scale RM5,000–20,000 / month −36% CPL in 3 months · beauty clinic −56% CPL in 30 days · B2B 17.3× ROAS · multi channel Ad spend only. Management fees sit on top. Results from past and current client accounts. Latest figures are on the Live Results Board. Three rising bars: Starter RM500 to 1,800 a month, part of it below the RM1,500 floor where results come too slowly to judge, produced a 36 percent cost-per-lead cut over three months for a beauty clinic. Growth RM1,800 to 5,000 produced a 56 percent cost-per-lead cut in 30 days for a B2B account and a 17.3 times ROAS for a fashion retailer. Scale covers RM5,000 to 20,000 a month. RM1,500 floor below this, results come too slowly to judge Starter RM500–1,800 / month −36% CPL in 3 months · beauty clinic Growth RM1,800–5,000 / month −56% CPL in 30 days · B2B 17.3× ROAS · multi channel Scale RM5,000–20,000 / month Ad spend only. Management fees sit on top. Results from past and current client accounts. Latest figures are on the Live Results Board.

Meta needs about 50 results a week per ad set to finish learning. On small budgets we run fewer ad sets so each one gets enough results. Management fees don't scale linearly with ad spend; a well-run RM3,000/month account often outperforms a poorly targeted RM10,000/month one.

Real client results

What each tier
has actually produced.

Starter tier — Beauty & Wellness clinic, RM1,500–1,800/month. Cost-per-lead dropped 36% over 3 months, reaching RM14.04 by month 3 against a client target of ≤RM15. The best-performing creative achieved RM9.46 per conversion and built a 30,000+ warm retargeting pool.

Growth tier: B2B Services lead generation. We took over the Meta lead gen account and rebuilt it in 30 days. Cost-per-lead fell 56%, from RM37.40 to RM16.60. That is the fastest turnaround we've recorded on a takeover and rebuild.

Growth tier — Fashion & Retail, Ramadan campaign. RM18,588 total spend across Meta, Google, and TikTok over 51 days returned RM321,517 in revenue and 1,303 purchases — a 17.3× blended ROAS. Google alone delivered 26× ROAS within that mix.

Google Ads example (not Meta): Insurance & Fintech, 12-month Google Search + PMax. Budget scaled from RM5,000 to RM20,000/month. The peak month brought 6,586 leads. Cost per lead fell 45%, from RM4.40 to RM2.41. See our Google Ads service.

By the numbers

17.3×
Highest blended ROAS recorded
56%
CPL reduction in 30 days (B2B)
RM2.41
Cost per lead after 12 months (Google Ads)
RM321K
Revenue from RM18,588 spend

Who this is for

Built for businesses that are ready to grow.

01 — B2B Services

Service Businesses & Professionals

Consultants, agencies, clinics, and professional services firms that need qualified leads — not vanity metrics. We build lead gen funnels on Meta that attract buyers, not browsers, and integrate seamlessly with your sales process.

02 — E-Commerce

Online Brands & Retailers

Brands selling on their own store, Shopee, or Lazada who want to build direct-to-consumer revenue. We run catalogue ads, dynamic retargeting, and loyalty campaigns that compound ROAS over time — not just spike it for one sale.

03 — Regional Growth

Local Businesses Scaling Up

Malaysian SMEs with proven local traction looking to expand their reach — across Klang Valley, nationwide, or regionally. We build the ad infrastructure to scale what's already working and stress-test new markets without burning budget.

Pricing questions

What Malaysian business
owners actually ask.

Straight answers on Meta ads budgets, fees, and what results are realistic at each spend level.

Ad spend to Meta typically runs RM500 for small awareness campaigns up to RM20,000/month for scaled performance campaigns. Agency management fees are separate. Ours start from RM800 a month, depending on objective and account size: from RM800 (up to RM1,500) at Starter, RM1,500 to RM2,500 at Growth, and RM2,500 to RM4,000 at Scale. Above RM20,000 a month in ad spend, the fee is about 15% of ad spend. A realistic floor for lead generation in our accounts is RM1,500 to RM2,000 a month in ad spend.
For Meta lead generation, RM1,500 to RM2,000 a month is the practical floor in our accounts. Below that, results come too slowly to judge. Smaller budgets can still run on our Starter tier, and RM500 a month is possible for awareness campaigns. RM2,000 to RM5,000 is where most B2B budgets land.
It depends heavily on industry and starting point, but real examples: a beauty clinic on RM1,500–1,800/month reached a 36% CPL reduction over 3 months; a B2B services client on a similar budget saw a 56% CPL reduction in just 30 days; a fashion/retail brand spending RM18,588 across 51 days generated RM321,517 in revenue, a 17.3× blended ROAS.
No. Meta needs about 50 results a week per ad set to finish learning. On small budgets we run fewer ad sets so each one gets enough results. Beyond that, results scale with budget but not linearly. A well-optimised RM3,000/month campaign often outperforms a poorly targeted RM10,000/month one.
Management fees are separate from ad spend. Ad spend goes directly to Meta; the management fee covers strategy, creative direction, campaign structure, and reporting. Budgeting for both is what most first-time advertisers miss. For cross-channel benchmarks, see what ads cost in Malaysia.
We allow 2 to 4 weeks before judging results, because Meta's learning phase needs about 50 results per ad set. Meaningful ROAS typically shows by week 6–8 with proper creative testing, and CPL improvements of 30–50%+ are achievable within 1–3 months once creative and audience data compound.

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